About CFF Raet
CFF Raet is the Younified corporate brand typeface for international HR software specialist Raet. They are the first company to develop HR software in the cloud, which 1.7 million employees use every day. Commissioned by Raet, and in partnership with design & marketing agency GSTALT, we created a custom Raet font family that ensures a consistent look and feel across all customer touchpoints in all languages. CFF Raet is a proprietary typeface that will not be made available for sale.
CFF Raet is a Younified corporate brand typeface that comes in 3 sans serif weights; Light, Regular & SemiBold. It was handcrafted for Raet, a Dutch HR software specialist with offices in Europe and Latin America.
We were challenged by the client to solve the problem of »how to create a corporate typeface that has an outspoken character, visualising the Raet Brand Personality, and still achieves a pleasant (on-screen) reading experience«.
The humanistic design style is rooted in the italic style of handwriting, clearly visible in letters like the e, f, g and y. Distinctive characters and little quirky details make it both a corporate and friendly typeface. This resembles Raet’s drive, focussing on people rather than technology. They call this ‘all about you’.
Open apertures, wide shoulders and solid proportions accommodate for a good legibility. The spurless letters reduce details, making it visually pleasing to the eye and stand out from other brand fonts.
“We carefully looked at the proportions of each character and constructed them in such a way that they're balanced and create an even colour in text”, says Type Director René Verkaart. “Our Raet fonts will mainly be applied in large sizes for print or web, bringing out the refined details that give the fonts its distinctive personality. Of course in longer body copy it performs equally well.”
Taking the next step in HR together with your organization, that is our mission. We want to be a partner for HR departments in all fields – strategic, tactical and operational – covering a wide range of subjects – efficiency, performance, systems integration, HR analytics and talent development. We want to offer your employees solutions that will enable them to get the most out of themselves, to arrange their own HR affairs, and to fully develop their talents. Integrated HR software and services that put people in control. That's what we believe in. We call it 'Younified HR'. That’s what drives everything we do. We don’t focus on technology, but on how this technology enables you and your employees to achieve your ambitions.
The job was commissioned by Raet, in partnership with design & marketing agency GSTALT.
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CFF Raet is available in 3 weights to ensure a consistent brand identity across every touchpoint; website, apps, print, TV, broadcast and other marketing products.
CFF Raet contains basic OpenType features to accommodate a smooth application across the different platforms and media.
Raet is a global player with offices in Europe and Latin America. Therefor the fonts contain all West-, Central-, and East European Latin languages to cover the countries Raet is active in.
Afrikaans, Asu, Basque, Bemba, Bena, Breton, Catalan, Chiga, Colognian, Croatian, Czech, Danish, Duala, Dutch, Embu, English, Estonian, Faroese, Filipino (Modern Latin), Finnish, French, Friulian, Fulah, Galician, Ganda, German, Gusii, Hawaiian, Hungarian, Icelandic, Inari Sami, Indonesian, Italian, Jola-Fonyi, Kabuverdianu, Kako, Kalaallisut, Kalenjin, Kamba, Kikuyu, Kinyarwanda, Koyra Chiini, Koyraboro Senni, Lakota, Langi, Latvian, Lingala, Lithuanian, Lower Sorbian, Luba-Katanga, Luo, Luxembourgish, Luyia, Machame, Makonde, Makuwa-Meetto, Malagasy, Maltese, Manx, Masai, Meru, Meta', Morisyen, Nama, North Ndebele, Northern Sami, Norwegian Bokmål, Norwegian Nynorsk, Nuer, Nyankole, Oromo, Polish, Portuguese, Prussian, Quechua, Romanian, Romansch, Rombo, Rundi, Rwa, Samburu, Sango, Sangu, Scottish (Gaelic), Sena, Serbian (Latin), Shambala (Latin), Shona, Slovak, Slovenian, Soga, Somali, Spanish, Swahili, Swedish, Swiss German, Taita, Tasawaq, Teso, Tongan, Turkish, Upper Sorbian, Uzbek, Volapük, Vunjo, Walser, Welsh, Western Frisian, Yangben, Yoruba, Zarma, Zulu.