Gemeente Maastricht Sport typefaces
Maastricht Sport is a department of the Municipality of Maastricht and they asked me to help them refresh their corporate typography. After weighing the option of custom- vs modified type, they choose Insider Pro for their identity. We customized two fonts to fit their needs.
When organizations reposition or restructure they often reflect on their current identity, corporate design and market position. This was also the case with Maastricht Sport. For them, to a repositioning belonges a powerful USP; typography. I couldn't agree more.
Maastricht, the oldest city
Maastricht is not just a beautiful town. It is the oldest city in the Netherlands and has great appeal, not only for day trippers and tourists, but also for (new) residents. This can be seen in the city’s wonderful nicknames, such as the “Culinary capital of the Netherlands” and “Europe’s smallest metropolis.”
Creating a custom typeface for them made us humble and respectful in the face of this historical town.
Insider for all
In the decision process we considered using Nordic Narrow, Nova and Insider Pro. They instantly fell in love my Insider Pro family. "It's versatile, legible and distinctive. It will stand out from the competition."
Maastricht Sport decided to buy a corporate licence for the whole organization so all the employees now works with Insider Pro to ensure a coherent brand appearance.
Supplementary to the insider Pro family we created two special fonts for them based on the existing Regular and Bold. We lovingly called them 'fun fonts'.
Insider Maastricht Sport
When we originally designed Insider in 2004 we already had an idea for an alternative version, but never found the time to release it. These idea proved to be so strong that we could use it as a starting point for this project. So we customized both fonts to give them even more power and personality.
The client uses these 'fun fonts' to create eye-catching marketing materials with a strong focus on typography.
We started spicing up the words most used in their communication to see if this leads to enough distinctiveness. Opening up the letters gives the Insider Pro fonts lots of personality, especially in large sizes.
The little serifs add to the reading rhythm and set apart the normal- from the customized Insider fonts even more.
The Gemeente Maastricht Sport fonts work extremely well in large sizes. Since capitals have not that many curves and details to play with, it was hard to redesign them without detaching them to much from the origin.
Working with Mireille Caubo and Gusta Wynans was a great joy. They were so enthousiastic about the project and were totally aware of the long term advantages of having an own corporate typeface. Their inspiring way of working brought a positive flow into the project which helped a lot with finding the right solution for their needs.
Buy Insider Pro
Insider Sport will not be sold publicly. But you can buy all the retail fonts here.
Your own custom typeface
Companies make every effort to stand out from their competitors. A custom typeface is a very powerful visual element to position a Brand. They can be made to fit the companies needs and even save money. It's no longer exclusively available to large companies, but can be done at a smaller scale for medium sized companies too.
We offer creative and highly distinguishable corporate custom typefaces that push your brand to a higher level. We also work in close contact with graphic designers for their clients Brand.
Contact us for more information. If you're still not sure, read the custom type options.
Your own custom type
Companies make every effort to stand out from their competitors. A custom typeface is a very powerful visual element to position a Brand. They can be made to fit the companies needs and even save money.
We offer creative and highly distinguishable corporate custom typefaces that push your Brand to a higher level. Contact us for more information.