CUSTOM TYPE - Plan A Ontwerp is a graphic design studio based in Eindhoven, the Netherlands.
Frank Vogt, owner and graphic designer, wanted to redesign the studio’s corporate identity. He made some sketches for the logo and asked me to fill in the gaps and make a complete font out of it.
I descided to make a family of three fonts for him. All three fonts should have the same width, spacing and kerning, so they could easily be mixed.

Plan A is the straight and abstract version used in the logo. This version has no serifs and is stripped of any detail. Therefor it can be used in big sizes or just as decorative elements.
Plan B has serifs and is suitable for setting reading texts. The lower case ‘e’ and ‘g’ are opened up to make the text more interesting.
Plan C is a decorative, semi-stencil font. It’s not meant to be a real stencil font, but should just have some openings to make the font more appealing.

BUY - The Plan fonts are available at MyFonts.

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